Meet the bluo AI assistant

Run your whole agency in one place

The CRM for talent agencies. Roster, deals, media kits, and invoices, plus an AI assistant for the busywork.

Everything that used to live in a dozen tools

Excel
Google Sheets
Notion
Slack
Gmail
Google Drive
Dropbox
Airtable
Calendly
Google Calendar
Trello
Asana
Canva
Figma
Loom
Google Meet
Why bluo

Grow your roster,
not your back office

As the roster grows, the admin doubles before the revenue does. bluo runs the operational work so you can spend time pitching creators and closing brands, not wrangling spreadsheets.

Talent
Deals
Media kits
Earnings
Invoices
Reports

One product for the whole agency

Roster, deals, contacts, media kits, reports, invoices, and earnings run from one place. Nothing copied between five different tools.

assistant
You9:14

@bluo draft a pitch for the Acme summer brief and pull my best creators

bluo9:14

Ranked 6 creators. Drafted a pitch deck. Built a media plan. Created the deal in pipeline.

You9:15

Perfect, send it over.

An assistant that does the busywork

Ask in plain English. bluo ranks talent, drafts pitches and bios, builds media plans, and answers money questions from your own data.

Commission splits

Maya Chen

their cut

$4,200

Theo Park

their cut

$2,750

Ana Ruiz

their cut

$5,530

Creators see only their cut

Splits are computed per deal, so everyone's cut is clear. In the talent portal every creator sees their own deals and earnings, never the full numbers.

Platform

Everything from pitch
to paid

The full workflow of a talent agency in one product. No stitching together a deal tracker, a file drive, and a payments spreadsheet.

Talent roster

Every creator in one profile, with their categories, deals, earnings, and portal access.

Deals pipeline

A Kanban board by stage with a table view. Drag a campaign from first pitch to paid.

Brands and contacts

Keep every brand, partner, and point of contact attached to the deals they belong to.

Media kits and decks

Build brand-ready kits and pitch decks in a split-pane editor, then share them with a link.

Reports

Package campaign performance into a clean report the brand can actually read.

Invoices and earnings

Track earnings, raise invoices, and keep every commission split worked out.

AI assistant

Ask. It gets done.

Describe the outcome and bluo runs the steps, grounded in your roster, deals, and money. It proposes the work and you approve before anything changes.

Talent matching

Rank creators for any brief by category, audience, and past performance.

Drafting

Bios, pitches, media plans, and outreach written from your own roster and deals.

Money answers

Which deals are unpaid, what is owed this month, how the agency is doing. Just ask.

Pitch 5 creators for the Acme summer campaign

Campaign plan

Ranked talent for the brief

6 creators matched to Acme summer

Drafted the pitch deck

5 slides, brand-ready

Built the media plan

Posts, stories, and rates per creator

Drafted the outreach email

Ready to send to the brand

Created the deal in pipeline

Added to Pitching, owner assigned

Maya Chen

Your earnings, Q2

$12,480

earned across 4 deals

Acme$4,200Paid
Northwind$2,750Invoiced
Talent portal

What your creators
actually see

Give every creator a window into their own work without exposing the agency's numbers. A separate, deliberately limited surface.

Their cut, not the deal

Creators see their post-commission earnings only. The full deal value never leaves the agency.

Their own deals

Each creator follows the campaigns they are on, with status and what they are owed.

Sign in without passwords

A one-time code over email. No new account to manage, nothing for them to forget.

Who it's for

Different roles. Same product.

  • Lean growth for

    Agency founders

    Run the agency from day one, even before you have an ops team.

  • Strategic focus for

    Talent managers

    Spend less time on admin and more time with the creators you represent.

  • Built-in structure for

    Finance and ops

    Commissions, invoices, and earnings tracked in one place every cycle.

Security

Your roster’s data,
locked down

A creator's deal value, a brand's terms, and your commission rates are the most sensitive things you hold. Access is role-based, the talent portal is walled off from agency numbers, and every change is logged.

Role-based access

Owners, managers, and finance each see only what their role needs.

Talent portal isolation

Creators get a separate surface that never exposes agency numbers.

Activity log

Every change to a deal, rate, or invoice is recorded and attributable.

Encrypted at rest

Your data is encrypted in storage on managed cloud infrastructure.

Workflow

Works with how
you already work

Import your deals

Bring a spreadsheet, map the columns, and your whole pipeline lands in minutes.

Share with a link

Send a media kit, deck, or report as a clean public page. No attachments, no logins.

Export to PDF

Every asset prints to a polished PDF, brand-ready, straight from the browser.

FAQ

Frequently asked questions